Word: dipping
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...flying record in a balloon (and later promised his anxious wife that he would never balloon again), had to give up his current try at ocean diving. After two weeks of mechanical trouble off the Cape Verde Islands, he sent the 40-ton bathyscaphe down, unmanned, on a test dip of 4,250 feet (deeper than the man-aboard record of 3,028 feet set in 1934 by William Beebe, but far short of the 2½ miles Professor Piccard was hoping for). When the bathyscaphe surfaced, it was caught in a heavy ground swell and banged against the ship...
...move that set the magazine industry buzzing, the Journal-impelled by a dip in circulation-cut its ad rates 5%. It offered advertisers rebates on several 1948 issues that had not delivered all the circulation expected. It was the first cut by a major magazine since the depression. Though Curtis magazines base their rates on the estimated circulation for six months ahead but do not guarantee the estimate, the Journal felt a "moral obligation" to cancel most of the 7½% rate increase that had helped make its October issue so rich (TIME...
...middle class, backbone of the nation's social structure since it emerged from feudalism. Nowadays in warbled Britain all classes are having a tough time, but the middle class is having the worst time of all. The moneyed aristocrats (formerly known as the "ruling class") have to dip into their capital, but they are still vastly better off than anybody else. The working classes have had wage raises to meet the cost of living, and are otherwise taken care of by a solicitous Labor government...
Prosperous Pennsy. The Pennsylvania Railroad Co., which had to dip into reserves last April to pay a 50? dividend, was doing well enough by the end of August to pay another 50? out of current earnings. Its eight months' net of $10,706,283 (v. a $4,666,689 loss in the same 1947 period) amounted to 81? a share...
Last spring, Provost Buck, in announcing a rise in tuition, said that College enrollment would dip to 5100 this fall and 4700 in the spring term. With Selective Service in the offing, a large Class of 1952 was admitted. But when immediate drafting did not occur, the College was faced with a freshman class--and a total enrollment-far larger than estimated...