Word: directã
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Dates: during 2002-2002
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Undeterred by the fact that Boston had the misfortune to have its Icicle Ball cancelled, I ventured to the somewhat hallowed halls of New York city’s Hammerstein Ballroom, which was not so unlucky. Artist Direct??s Snocore mini-festivals have two different tours that run concurrently. The rock tour, which this year featured Alien Ant Farm and The Apex Theory, caters for the harder-headed listeners, while the romantically named Icicle Ball presents an eclectic mix of artists tending towards the more adventurous. This year’s Ball even featured poet Saul Williams...
...Compaq’s woes. Dell builds and ships its PCs directly to customers, taking most orders through its web site and avoiding sales channels, large parts inventories (which decline in value by the hour) and anything that might drag it down. Dell’s “direct?? approach enables it to make money virtually no matter what a PC costs; thus, Dell launched a major price war last year to gain market share and force its competitors into the red, a strategy that has worked perfectly to date. Dell’s actions represent...