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...late 2008, Hyundai's U.S. management team began searching for ways to drive around this mental block. The solution was as direct as it was unusual: Hyundai would promise to take back vehicles from buyers who got sacked within one year of their purchases. Tossing a marketing campaign together in just five weeks, Krafcik had ads running on TV by early January, in time for the much watched National Football League playoffs. The offer instantly grabbed headlines across the country. "Give them credit, they made some noise," says Gary Dilts, a senior vice president at auto-research firm J.D. Power...

Author: /time Magazine | Title: Storm Riders | 6/15/2009 | See Source »

...explicit goal: to get North Korea to give up its nuclear-weapons program. When the North launched another long-range ballistic missile in early April, China helped promote the fig leaf at the U.N. Security Council that the rocket carried a communications satellite and thus might not be a direct violation of two U.N. resolutions calling on the North to cease its nuclear and ballistic-missile programs. The result was a toothless "presidential statement" from the Security Council. But with the test of another nuke on May 25 - this one over 20 times more powerful than the squib the North...

Author: /time Magazine | Title: Your Move, China | 6/15/2009 | See Source »

...Just as there have been tensions in Washington over how to handle the North, so, too, are there conflicting opinions in Beijing over what to do. A diplomatic source who had direct involvement in the six-party talks says the Chinese Foreign Ministry has been more willing to accommodate the concerns of Washington, Tokyo and Seoul. But the other, and probably more powerful, influence in Beijing is the international department of the Chinese Communist Party, which tends to be pro-Pyongyang. Those two factions often struggle to influence the decisions of the senior leadership in Beijing, whose "red lines" seem...

Author: /time Magazine | Title: Your Move, China | 6/15/2009 | See Source »

...third largest oil reserves, but it loses as much as 500,000 barrels a year in production capacity and what it does produce it has little ability to refine, importing up to 50% of its gasoline. Russia has said it does not support sanctions beyond those targeting businesses with direct ties to the nuclear and missile programs in Iran...

Author: /time Magazine | Title: White House on Iran Election: A Diplomatic Plus | 6/15/2009 | See Source »

...Mousavi has a reputation for being soft-spoken, but that is an exaggeration. He is whisper-spoken. His answers to our questions were cautious, precise, although surprisingly candid at times. He was most emphatic when we asked about the way Mahmoud Ahmadinejad conducted his campaign, which included a direct attack on Mousavi's wife, the famous artist and activist Zahra Rahnavard. "I think he went beyond our societal norms, and that is why he created a current against himself," Mousavi said. "In our country, they don't insult a man's wife [to] his face. It is also not expected...

Author: /time Magazine | Title: The Man Who Could Beat Ahmadinejad: Mousavi Talks to TIME | 6/12/2009 | See Source »

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