Word: directionally
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Dates: during 2000-2009
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...Soumerai said that even if direct advertising raises patient awareness, there have been no behavior changes in the drugs physicians prescribe...
...Soumerai said that the FDA is looking into further regulation of direct advertising as a potential way to reduce the cost of prescription drugs...
...When asked if PhRMA member companies will continue to invest in direct advertising, spokesman Jennifer Page said that PhRMA has no knowledge of the companies’ business decisions due to federal anti-trust laws that prohibit collusion on business practices...
...Pharmaceutical Research and Manufacturers of America, a industry trade group representing pharmaceutical and biotechnology companies, issued statement yesterday lauding the positive effects of direct advertising...
...Johnson alluded to surveys that show that direct advertising brings patients into their doctors’ offices about conditions that might otherwise go undiagnosed or untreated...