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Note that The Hurt Locker, the predictors' favorite to cop Best Picture and Best Director, has the second lowest total gross of the 10. But those awards are announced at the end of the show; Avatar should have piled up enough little-people statuettes in the intervening three hours to keep the masses satisfied. The big threat to big ratings, as of mid-afternoon Sunday, is that the show may not be seen by millions of viewers in Brooklyn, the Bronx and Westchester county and on Long Island. Disney, in a dispute with the cable supplier Cablevision, last night shut...

Author: /time Magazine | Title: Box Office Report: Alice's Wonderful Weekend | 3/7/2010 | See Source »

James Cameron: nature filmmaker? It's a title even the director himself - a self-described tree hugger - might not have expected. After all, in his budget-busting moviemaking career, Cameron has engineered a planet-killing nuclear holocaust (The Terminator), created acid-blooded extraterrestrials (Aliens) and made a villain out of an iceberg (Titanic). His latest film, Avatar, the record-setting sci-fi epic filmed mostly with motion-capture cameras and computer graphics, is about as unnatural as a movie...

Author: /time Magazine | Title: Green Groups to Cameron: Be King of the Environment! | 3/7/2010 | See Source »

...green groups are desperate for Cameron to name himself King of the Environment. Days before the Academy Awards on Mar. 7 - Avatar is up for nine Oscars, including Best Picture and Best Director - a coalition of environmental groups launched a campaign to highlight the movie's not-so-hidden green subtext, and to prevail upon the director to use the awards-show platform to send the world an environmental message. (See pictures of James Cameron's best special effects...

Author: /time Magazine | Title: Green Groups to Cameron: Be King of the Environment! | 3/7/2010 | See Source »

...this planet. The groups have also launched a social media campaign on Twitter and Facebook urging Cameron to talk about Avatar's pro-environment theme at the Oscars. "There are so many situations like what happens in the film happening on planet Earth," says Orli Cotel, deputy communications director for the Sierra Club. "And if it takes Pandora to get people to care about planet Earth, that's fine with...

Author: /time Magazine | Title: Green Groups to Cameron: Be King of the Environment! | 3/7/2010 | See Source »

...challenge is that our business institutions evolved at a time when nature seemed limitless; the idea of endless natural bounty is embedded within our national identity. "In the past, natural resources were abundant," says Robert Costanza, Director of the Gund Institute for Ecological Economics at the University of Vermont. "We've used up all the frontier. Those days are gone. People are recognizing this, but our institutions haven't caught up." So markets continue to ignore natural capital as if it's of no economic consequence...

Author: /time Magazine | Title: Should We Put A Dollar Value On Nature? | 3/6/2010 | See Source »

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