Word: directorate
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Dates: during 1960-1969
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...THAT we are no longer a commercial success, Cambridge has begun to take us into its heart." Jeremy Leven, producer-director of The Light Company, managed a smile as he reviewed the political entertainment's first few tumultuous weeks last Saturday night. Leven--anything but the romantic-type artist, delighted to cough his life away in a cold-water flat-knew he still had a fight on his hands if he wished to save his current project. He knew that while financial failure might bring popular acclaim in this looking-glass city, it just doesn't pay the rent...
...existence. The backers having with-drawn further financing, Leven had hoped to keep The Light Company alive with his own funds and what-ever money came across the box-office window. Advertising had to be cancelled, and, consequently, audiences had been small. At the same time, the cast and director worked on an entirely new show in order to redeem themselves to the critics, who, along with the lack of publicity, drove the public away in the first place...
...director's first mistake, however, was not to make the radical direction of the company clear. In fact, the whole project was misnamed. For Leven, The Light Company--obviously referring to its location--alluded to "Plato's whole thing about light, insight, and understanding." But to some of the public it originally sounded more like a trifle full of Gilbert-and-Sullivan freshness, just the right kind of thing to get ways from it all on a Saturday night. Leven and his backers never did figure out where those first few audiences came from. Largely in the 25-30 year...
ANOTHER problem was that The Light Company simply didn't go far enough in the direction that it did take. Leven's original cast and crew walked out in December, charging excessive demands on the part of the director. Their replacements had only eleven days of rehearsal before the show opened. Little use was made of most of the auditorium's electronic equipment. There was no one around who really knew how to utilize all of it. During its first few weeks, the show began to exploit the many available effects. They introduced polarized light; original films would soon...
...Jeremy Leven won't be guiding it. That's unfortunate. The director had hoped that eventually The Light Company would go beyond being a mere entertainment package. He wanted local people to feel free to submit their own ideas for sketches. He had already extended an invitation to the Writers and Artists Registry for unsolicited material--comedy routines, paintings, photos, and poetry. He claimed to have "a tremendous amount of respect for the area. I want people to come and, if they don't like what they see, I hope they can tell us about it." And, if the show...