Word: directors
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Dates: during 1990-1999
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...rival television network, NBC, working for its New York City station. Still, I was startled by the possibility that ABC could have uncovered a smoking gun in a medical controversy that has been simmering unresolved for years. The program centered on the old allegations of George Carlo, the former director of a $25 million research effort begun by the cellular-phone industry to investigate the health effects of the low-level microwave emissions...
...keeping employees is perhaps the biggest challenge to small businesses today. In a survey conducted last month by the National Association of Manufacturers, 83% of respondents said they found it extremely difficult to find and retain employees. The problem is as much quality as quantity. Says Giovanni Coratolo, director of small-business policy at the U.S. Chamber of Commerce: "The No. 1 challenge of small businesses in this marketplace is hiring those who have a certain amount of education...
...core equity," which is its image--what it stands for in the minds of consumers. Is it a premium brand? Does it signal value? What image does it conjure up? "You can't just put out a doodad with a name slapped on it," insists Michael Stone, co-director of New York's Beanstalk Group, another large licensing agency. Missteps abound among those who have held that simplistic view. Take Virgin Clothes: British entrepreneur Richard Branson has successfully etched his Virgin trademark onto a host of products, from CDs to cola. But his apparel line is struggling, mainly because...
...form of advertising that doesn't belong on their shelves. That puts the onus on marketers to convince retailers that most of today's licensed products are well-made goods associated with top brands. It's a slow slog. But, says David Isaacs, Equity Management's international director, "it can be done...
Experts strongly recommend, too, that managers communicate effectively with nightworkers. At the UCLA Medical Center, an e-mail system was recently installed to improve communications, but Lea Ann Cook, a director at the transplant/surgical specialties intensive-care units, noticed that nurses were still frustrated at having limited access to classes and training and "still don't feel in the loop, because [e-mail] can't replace human contact." At firms such as Schwab, management works hard at dealing with night employees just as they would dayworkers...