Word: directs
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...with each new product, Kuhlmann tests the limits of the firm's founding ideals. Take mortgages. ING Direct offers just two: a five-year mortgage currently at 6.60% APR and a seven-year one at 6.67%. Why no 30 year? Kuhlmann reasons that since most people move or refinance within seven years, they just don't need it. "It seems to me they're paying a lot more than they need to," he says. That's a fine principle. But the reality is that most people still want a 30-year mortgage. So this spring, ING Direct started referring people...
...Direct ranks 24th among U.S. banks when measured by total deposits, but it has a commanding share of the Internet banking market...
...Direct $47 billion...
Market share, all deposits* Bank of America 10% Chase 7% ING Direct 0.7% All others...
...Direct 52% E-Trade 24% All others...