Word: directv
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Dates: during 2000-2009
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...they're going to try to do it with satellite. Why? Vivendi chairman Jean-Marie Messier settled on EchoStar-Hughes (which owns DirecTV) for the same reason Rupert Murdoch wanted Hughes before EchoStar moved in. Most of the nation's cable lines are in the hands of rivals like AOL Time Warner (parent company of this writer) and half-rivals like AT&T Broadband and Comcast who have plenty of content-distribution deals already inked - making reasonably priced access via cable into the U.S. couch-potato market hard to find. Making EchoStar-DirecTV and its control of 90 percent...
...billion to help the war of attrition against cable. Vivendi, for only $1.5 billion (a heck of a lot less than, say, AT&T Broadband and its 18 million homes are going for these days), gets a direct pipeline into 16 million U.S. homes (6 million, if the EchoStar- DirecTV deal gets spiked) with none of the hassles of actually owning things like cables stretching through suburban areas...
...Long in a series of Radio Shack ads has turned her around: “When I see how Howie’s interested in football, but Teri’s interested in shopping, well, it just makes me want to go to my local Radio Shack and purchase DirecTV and cell phones?...
...DirecTV--owned by General Motors' Hughes Electronics Corp.--would be the missing piece of the planetary puzzle for Murdoch's News Corp. Its Sky Global Networks has 85 million subscribers spread across Europe, Asia and Latin America. DirecTV would deliver the U.S. in a bold way. The addition of DirecTV's 10 million households would make Murdoch No. 1 in satellite TV in the U.S., and No. 3 in pay TV, behind only AT&T's cable operations, with more than 14 million cable subscribers, and AOL Time Warner, with almost 13 million. (AOL Time Warner is the parent...
...DirecTV has been an elusive prize for Murdoch. Hughes chairman Michael Smith long spurned his advances, an impediment that disappeared in May when Smith did: he was recently replaced by Harry Pearce, a top GM executive seen as sympathetic to Murdoch's bid. Just when the deal seemed imminent, though, Ergen made his play...