Word: directv
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Dates: during 2000-2009
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...reason Season 3 could offer that closure was that it seemed unlikely there would be a Season 4. But the low-rated, high-quality FNL has returned on DirecTV's 101 Network (Wednesdays, 9 p.m. E.T.), thanks to a continuation of its cost-sharing deal with the satellite company. (The season will air on NBC sometime next year...
...ever received," says Eric Hirshberg, president and chief creative officer of Deutsch L.A., which created the ad. "How do you sell cars from a bankrupt company that a lot of people don't like right now?" The agency, which also worked on Coors Light's "Wing Man" ads and DirecTV's movie-spoof ads, decided to go with brutal frankness, says Hirshberg, "coupled with an honest and credible level of vision and optimism for the future...
...That's right: Channel 603, square in television's Yukon Territory. Since the hockey playoffs are on Versus, formerly known as the Outdoor Life Network, viewers in many markets will have to search the hinterland of channel listings in order to watch the games. Versus is Channel 603 on DirecTV, and its placement isn't pretty on cable either. On Time Warner Cable's Los Angeles system, it's Channel 267; in New York, Cablevision puts Versus on Channel 146; and in Dallas, Versus gets prime position on Channel 254. Of the nation's 115 million television households, some...
...shows survive that once wouldn't have lasted a season. Take NBC's finely detailed small-town drama Friday Night Lights, which draws as few as 4 million viewers a week. It was able to air a third season this year because NBC signed a cost-sharing deal with DirecTV - one of the very satellite providers that have helped atomize the audience...
...batter's box; the league made a major sacrifice to get into those 50 million homes, realizing that if you can't beat the cable powers, you might as well join them. Unlike the NFL, baseball offered the pay-TV operators minority ownership of the network. Satellite provider DirecTV owns 16.5% of the MLB Network, while the three largest cable companies - Comcast, Time Warner Cable and Cox Communications - together own another 16.5%. Major League Baseball owns the remaining two-thirds. "We watched the path that the NFL Network took, and we decided to take a different one," says Brosnan...