Word: directv
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...nearest competitor. Last September, eager to broadcast Mavericks games in the high-definition format and frustrated by the industry's slow conversion to digital, Cuban launched HDNet --the first national TV network to offer all its programming in high def. On the air 16 hours a day via DirecTV satellite, HDNet offers mostly sports, including the recent NCAA Final Four, Major League Baseball and National Hockey League games as well as concerts, beauty pageants and, yes, travelogues hosted by babes in bikinis...
...Mavericks. Instead, he has taken on another business challenge--a daunting one--with HDTV. Of 100 million U.S. households with TVs, only 2 million have high-definition sets, most of them used for playing movies on DVD, according to Cahners In-Stat Group research. Neither Cuban nor DirecTV will say how many of the company's 10.7 million satellite-TV subscribers have the special set-top boxes required to receive the high-definition signal and tune in to HDNet. But most industry analysts estimate the present audience at a mere...
...came, Mark used to say people have to decide if they can stay on this train because it moves very fast." Phil Garvin, COO of HDNet, says he enjoys working for Cuban because "he never fails to take the risky course." Stephanie Campbell, senior vice president for programming at DirecTV, came away respecting Cuban after negotiating the HDNet deal. "If there's a bit of hyperbole there, it's healthy," she says. "Mark is one of the most interesting people I've met--and you can trust him to do what he says...
...televised live on DirecTV, marking the first time a Harvard men’s basketball home game has been shown to a national audience...
Which is an understatement. Lavietes Pavilion was packed for the third straight game, and it wasn’t even Penn-Princeton weekend. The fact that the game was being televised by DirecTV might have had something to do with it; then again, the stands were full for Yale the next night as well...