Word: directv
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...extra-large pizza. With prices coming down too, home satellite dishes are becoming a viable alternative for viewers unhappy with cable. "There's no denying that a significant number of people have had it with the TV they're getting right now," says Eddy Hartenstein, president of DirecTV, the satellite-programming unit of GM Hughes Electronics. Enthuses satellite-TV pioneer Stanley Hubbard: "Once consumer expectations change, they never go back. Digital satellite is changing consumer expectations forever...
...have to wait long to find out. By this time next year, vast new video services will be available, at a price, to millions of Americans in all 50 states. Next spring Hughes Communications will introduce DirecTv, a satellite system that delivers 150 channels of television through a $700 rooftop dish the size of a large pizza pie. At about the same time, Tele- Communications, Inc. (TCI), the world's biggest cable-TV operator, will begin marketing a new cable decoder that can deliver as many as 540 channels; next week it will announce plans to provide this service...