Word: directv
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...definitely Big Business--estimated at $10 billion a year--and as Skin emphasizes, much of that goes into the coffers of blue-chip hotel chains, media companies and cable operators (such as Time Warner, the parent company of TIME). In the pilot, Goldman's company negotiates a partnership with DirecTV--the satellite service that, in real life, Fox's parent company, News Corp., has struck a deal to control. "Certainly," says Leonard dryly, "[Fox] asked us to change the name of the company" in the version that will...
...category of satellite TV, Samsung makes its TiVo debut this month with SIR-S4120R ($499), a DirecTV receiver capable of storing 100 hours of programming--a TiVo record. Satellite customers get a cheaper price on the service through DirecTV; some premium packages even throw it in "free...
...focused on teaching, but don't expect a globe-trotting rainmaker to spend all his time holding office hours or grading papers. Besides his ties to Goldman, Thornton sits on the boards of Ford, Intel and two News Corp. subsidiaries, British Sky Broadcasting and Hughes, the parent company of DirecTV. (Star TV, also owned by News Corp., is one of two Western stations broadcast into China.) "He's looking forward to slowing down a bit," says Jeffery Harte, a brokerage analyst at Sandler O'Neill & Partners, "but I expect him to be an active and involved board member...
...think I’m as much of a screwball. A year ago ESPN purchased the broadcast rights to 21 NCAA championships, including the entire women’s basketball tournament and the Women’s College World Series. A new network called College Sports Television, available on DirecTV, is providing coverage of just about every aspect of college sports that the major networks don’t pick up on. Maybe someday I’ll be able to introduce a column on the greatness of college sports without resorting to football in order to relate...
...include NBA star Kevin Garnett and Olympic sprinter Michael Johnson. Coca-Cola is in for $10 million, plus a $5 million marketing partnership. For programming, among other deals, CSTV has bought national rights to all sports other than basketball and football from Notre Dame, which has millions of fans. DirecTV, the satellite operator recently acquired (from GM's Hughes Electronics) by Rupert Murdoch's News Corp., has agreed to place CSTV on its sports tier, which reaches some 2.5 million subscribers and should benefit from aggressive News Corp. marketing...