Word: direness
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Lindsay's forecast is nowhere as dire as Chowdhry's. But both analysts are reacting to reports that the cost-per-click for Internet ads has fallen an estimated 20% this year. Google and other Internet-advertising companies make much of their money by serving up ads that match keywords that people type into search engines. The rates for those ads are determined by advertisers, who bid for top placement. But advertisers have begun lowering their bids because they aren't getting the returns (also known as conversion rates) that they expected. In late November, research firm eMarketer lowered...
...Most of these plans were on the drawing board before the global financial collapse made the situation more dire. This, in essence, is a last-chance opportunity. If Congress provides cover, the Detroit Three can try to rescale their manufacturing capacity to their respective market shares - or even below. GM, for instance, has lost 7 market-share points, falling to 22%, in the past 10 years. It plans to slash costs by an additional $7 billion by 2012. "It's all about survival," says Van Conway of Conway MacKenzie & Dunleavy, a crisis-management and turnaround firm in Birmingham, Mich...
...auto industry in trouble. You can tell how bad each company is doing just by looking at these hard copy reports. Ford, which seems best-equipped to ride out the economic storm, puts together a forward-looking document full of boxed-off pull quotes. The more dire GM ("Recent significant declines in dealer orders are now adversely affecting first-quarter production schedules and revenue forecasts") packs its statement with charts and graphs and lots of diverting graphics. And Chrysler? It's 14-page document, half the size of the others, looks like a college sophomore's final term paper...
...return for new investment at a Mitsubishi plant in Normal, Ill. said he wasn't sure the modifications to the Big Three contract should include major wage cuts. "Mitsubishi represents less than 1% of the U.S. market," he said. Gettelfinger, however, made it plain that the situation was dire. "Even if all of our members were willing to work for nothing, it wouldn't help the automakers out of the situation they are in," Gettelfinger told reporters after a union meeting in Detroit, also noting that the union already made major concessions in 2005 and 2007. But the automakers' managements...
...below the retail e-commerce growth rate of 9% year to date in 2008. "I don't know that this is the only prediction to go by," says Ried, noting that other firms like Forrester Research expect to see online sales grow about 12% for the holiday. "But a dire prediction from an organization as big as comScore does give retailers pause...