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Word: dis (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Strongest Leg. "Thanks to the dis count houses," says San Francisco Marketing Consultant Frank Meissner, "we in the U.S. are coming close to matching mass distribution to mass manufacture for the first time." All told, there are now an estimated 4,000 discount stores in the U.S., and the number is increasing almost daily. This year, discounters will open six new stores in Cleveland, twelve in and around Minneapolis, another twelve in Detroit and 20 in Los Angeles...

Author: /time Magazine | Title: Retailing: Everybody Loves a Bargain | 7/6/1962 | See Source »

Inevitably, the swelling number of dis count houses accounts for an increasingly large share of U.S. retail sales (see chart...

Author: /time Magazine | Title: Retailing: Everybody Loves a Bargain | 7/6/1962 | See Source »

...more important, the discounters are making the pie bigger. Last year's dis count store sales of $4 billion are expected to grow this year to more than $5 billion-and conventional retailers are also ringing up increased sales...

Author: /time Magazine | Title: Retailing: Everybody Loves a Bargain | 7/6/1962 | See Source »

...beginning, nobody but the cus tomer had a good word to say about dis count houses. But it has been found that when a discount buyer pays less than he had expected for a TV set or refrigerator, he is usually in the mood to spend the extra money on other goods. Discounters thus contribute their bit to economic growth every time they induce a customer to swap dollars for goods that he would not have bought had prices been higher...

Author: /time Magazine | Title: Retailing: Everybody Loves a Bargain | 7/6/1962 | See Source »

Supporting this theory are the wealth of allusions that lead nowhere and the names that become meaningless anagrams ("Onhava," the capital of Zembla, becomes Navaho; ex-Zemblan can lead to dis-Zemblan, dissembler, resembler). Nabokov himself insists that "no book should ever have a deliberate message. It should be a combination of harmony and pleasure." If it is a key to a door, "the most important thing is for the key to work; it is quite unimportant what lies behind the door." Whatever meaning or non-meaning lies behind the door, any reader can delight in watching the greatest verbal...

Author: /time Magazine | Title: Books: The Russian Box Trick | 6/1/1962 | See Source »

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