Word: disappeared
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Dates: during 1950-1959
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Advertising men seem to be equipped with a sort of internal radar. As they pore over radio and TV scripts before they go on the air, the radar sets off a series of alarms-and certain words disappear forever from certain shows. Thus, on Philip Morris' I Love Lucy or the Camel News Caravan no one is ever referred to as "lucky." And on Lucky Strike shows there is never any mention of camels or caravans, of hoards of old gold, or of chesterfield sofas or overcoats. An adman for Chesterfield recently rewrote the lyrics of the show tune...
Fashion Forecast. In London, Reader "J. B." wrote a letter to the Communist Daily Worker condemning workers for wearing trousers, "those symbols of the inequality of women," declared that under Communism, "not only evening dress but trousers too will disappear ... I am already designing a tasteful blanket suitable for both sexes. It [has] no shape...
...brief can bathing suits get? Is it possible that some day they will disappear altogether? John Adam Zehntbauer, who runs the biggest swimsuit company in the nation, quite naturally thinks not; in fact, he is convinced they have already got too brief. As longtime president of Jantzen Knitting Mills Inc., Zehntbauer has probably done more than any other man to take the female form out of billowing bathing dresses and bloomers and encase it in a tight suit. But Zehntbauer's suits have rarely gone to extremes; with hidden tricks and elastic yarn, they have been designed to help...
...that. Most Americans might agree with President Eisenhower's hope that the Reds-in-Government issue will disappear next year. But there seems little chance that the hope will be realized. The intense interest in the last three weeks of debate on the White case shows how alive the issue is. The debate was obviously not an antiquarian exercise-not a mere digging up of the past. It disclosed sharp present differences between the attitudes of Democratic and Republican leaders on how to deal with Communist subversion...
...life was quieter, although natives and sightseers on passing launches soon found that the great conductor was there. If they saw him on the lawns, they sent shouts of "Bravo, Toscanini!" and "Bravo, Arturo!" rolling across the water. The Maestro, snorting with offended modesty, would turn his back and disappear...