Word: disasterous
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Dates: during 2000-2009
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After years of meetings, signings and photo ops, the U.S. held another ceremony in Vietnam on Dec. 16 to sign yet another memorandum of understanding as part of the continuing effort to manage Agent Orange's dark legacy. Yet there are grumblings that little - if anything - has been done to...
5. Gatorade PepsiCo, Gatorade's parent, has said it will drop its Tiger Focus drink - whatever the heck that was - though the company insists it made that decision before the scandal. Gatorade is noncommittal about its 2010 plans. The company's "G" rebranding campaign has been a total disaster. So...
Besides Nike, several other Woods sponsors may escape unscathed. Sure, the ugly headlines are a p.r. disaster. But who knows if any business will be materially impacted by the Woods scandal? Bottom line: sponsors shouldn't overreact. "You can't just look at today," says Ganis. "There's just so...
December 31, 1999: I was in New Zealand. I was one of the first to see the coming of the millennium. We were also among the first to know that disaster wasn’t going to strike because of the Y2K bug. I knew it was going to be...
“[File sharing] is efficient, it’s robust, it’s sort of disaster proof,” he said. “Don’t share music or movies. Do use it to share things that are legal—your photos, your...