Word: disces
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Dates: during 1980-1989
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...risk takers are immigrants who came to America to reap the benefits of its entrepreneurial climate. Sirjang Lai Tandon, 39, left his native India in 1960. In 1975 he founded a firm that makes disc drives for personal computers that are sold by Radio Shack and other companies. Last year his firm had sales of $54.2 million. Jesse I. Aweida, 50, the Palestinian-born founder of Storage Technology in Louisville, Colo., turned the computer memory company into a $922 million-a-year business. Both Altos Computer Systems in San Jose, Calif., and Osborne Computer Corp. in Hayward, Calif., were founded...
Last week Eastman Kodak Co., the world's largest supplier of photographic equipment to the multibillion dollar amateur market, took a giant step toward the elimination of misbegotten pictures. The company's solution is a compact new camera called Disc. Said Modern Photography Contributing Editor David Eisendrath after trying the photo mite: "It is virtually idiot proof...
...Disc is the most important innovation from Kodak since the Instamatic cartridge cameras of almost 20 years ago that caused a huge jump in the number of pictures taken by the average snap-shooter. Convinced that it has something to shout about, the company will push a $100 million ad blitz aimed at hitting 95% of the U.S. adult population at least 18 times by next Christmas...
Much technological wizardry went into the Disc. Unlike other consumer-oriented cameras that use optically undistinguished lenses, the Disc lens is made of four glass elements that Kodak claims are "close to theoretical perfection." The camera's electronics and flash systems are powered by a new lithium battery that lasts for 2,000 exposures, easily the life of the camera. Most revolutionary of all is the revolving film pack. The new cameras use a thin, 2½-in. -diameter plastic disc that is priced at $3.19. The disc slips into the camera's hatched back and is turned...
Wall Street analysts say that the new Disc system could have the same ballooning effect on film sales for Kodak as did the Instamatic. There will be competitors, but not for quite a while, say the experts, because the camera's complexity and the intricacy of its lens make it difficult to manufacture. The Disc should come in handy, too, in Kodak's battle against such alternative picture-taking methods as video cameras and Sony's filmless electronic-imaging technology. Though Kodak has no production plans now, the Disc can easily be adapted to show, say, slides...