Word: discount
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Dates: during 1960-1969
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Unchanged ?. For years British schoolchildren have chanted, "Twelve pence make a shilling; 20 shillings make a pound," and the system they were straining to learn is as dismal as the chant. The mere job of figuring a 10% discount on a 3? 3s 3d roast beef could take a man to the edge of starvation. The system had at least one advantage: it had practically always been that way. The pound and penny first appeared about the time of King Offa in the 8th century. They were originally named for the Roman libra and denarius (hence the still used signs...
...Cauldron's content will be one-half news and feature stories and one-half advertising. Business manager Jeffrey Silverman, a junior at the Massachusetts Institute of Technology, plans to encourage advertisers to establish discount prices for goods and entertainments Couldron readers...
...this print explosion can be accounted for by the country's population growth and the swelling school enrollment. But these factors alone do not explain the phenomenon. Not only are-more people buying books; more people are buying more books. They are stacked in supermarkets, racked in discount houses, packed in drugstores. The market is manic. Retail outlets now number about 120,000, and still they cannot stock the 190,000 titles in hard and soft cover that are currently in print, let alone the 28,000 additional titles that sprout every year...
...take the problem of "occupational cross-over": what do you do with the thousands of highly skilled military police who leave the army each year? Do you discount their training entirely and send them to a police academy -- as is done in New York City? Do you hire them the minute you see their discharge papers, as is the practice in small towns...
Christmas Jingle. Elsewhere, creativity is much more subdued and businesslike. Last week Stone's 800 salesmen were calling on the drugstores, supermarkets and discount stores in which American places most of its cards to make certain that they are ready for the biggest single rush of the year. Christmas accounts for half of all greeting-card sales (followed by Valentine's Day, Easter and Mother's Day); well-wishers this year will purchase 7 billion cards altogether. Most buyers like their art and inspiration messages solemn and simple...