Word: discount
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Dates: during 1960-1969
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...have the Russians over something of an oil barrel. With the Esso deal behind him, Boldrini bluntly warned the Russians not to raise the price of their crude, which costs him $1.15 per barrel v. $1.50 for oil from most Western companies. But Boldrini got at least a 20% discount from Esso, and there are signs that Shell and British Petroleum may be ready to do business with him. Obviously Boldrini is applying the tactic, used so masterfully by Mattei, of playing off the West and East to the advantage of E.N.I...
...Piggyback" Discount. At the big midtown newsstands, dealers are returning twice as many unsold papers as usual, and sales are off 12.5%. The fat Times is faring best, say the dealers, with a dropoff of only 5%-not bad considering the fact that it has doubled its newsstand price to 10?. As for the Herald Tribune, which also hiked its price by a nickel, circulation is off-but just how much will not be known until the Audit Bureau of Circulation releases its next official, semiannual report sometime after Sept. 30. "It has held up better than we anticipated," says...
...succumbing to a thoroughly un-Gallic habit: one-stop shopping à l'Américaine. The pioneer and fastest-growing example of the trend is Prisunic (One-Price), the Continent's largest retail chain and a sort of bouillabaisse of the U.S. five-and-dime store, the discount house and the supermarket. In Prisunic's 304 stores, shoppers avidly fill their carts with blue jeans and brassières, meat and mushrooms, toys and tools-while canned music wafts across crowded aisles, pretty girls demonstrate how to cook frozen foods, and cash registers tinkle at busy check...
...sells for $4.50 a fifth v. $5.60 for Johnnie Walker Red Label. To undersell Nescafe instant coffee (43?-46?), Prisunic imported a Dutch blend, slapped on its own label and a 40? price tag. "Our aim," says General Manager Jacques Gueden, 52, "is the same as that of American discount houses-to undersell small-store competitors...
Alphand asserted that the French do not discount the possibility of eventually achieving a comprehensive Western force similar to President Kennedy's Grand Design. But this will not come, he said, until "France can participate as an ally to the U.S. and not a satellite...