Word: discount
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Dates: during 1960-1969
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...visit to New York in 1956, the young Mexican was fascinated by its bustling discount stores, spent most of his time studying their price cuts and pragmatic merchandising. "This is a revolution that is here to stay.'' Jeronimo Arango Jr. wrote his two younger brothers in Mexico City. "We'll go into it when I get back." They did, opening Latin America's first tienda de descuento in Mexico City. Today, having been paid the flattery of imitation by dozens of other Latin American stores, the pioneering Arango brothers-Jeronimo, 37, Placido, 32, and Manuel...
...Night. The Arango discount stores have had a profound effect on Mexican retailing. Their price cutting has forced down the profit on most items sold in Mexico City stores some 12%, and even small stores around the city have learned that the way to draw business is to advertise themselves-truly or falsely -as discounters. The Arangos' impact is the more remarkable because the brothers, all college-educated in the U.S., were treated as outcasts by their own class when they opened their first store with a loan from their wealthy father, a textile tycoon and onetime store-chain...
...brains and motivated performance represent the dimensions of excellence? Is not social concern a facet of excellence? Is it not exciting to find a candidate who believes that 'no man liveth unto himself?' What about leadership? Integrity? The ability to communicate both ideas and friendship? May we discount spiritual eagerness? And why should we pass over cooperation with others in good causes, even at some sacrifice of one's own scholastic achievement...
Echo & Jet. Overall, toymakers predict a record Christmas this year ("a billion-dollar season," says Arnold Bolka of Manhattan's Toy Guidance Council) and are spending $15 million on TV advertising. However, discount selling may shrink the profits of many dealers who cut prices as Christmas nears. Among the most-asked-for items that will find their way beneath many a seven-foot vinyl (flame-resistant, colorfast, $9.98) Christmas tree this season...
...easy to discount these weaknesses. Chris and Bitte Rawson's new translation gives a solid idiomatic script that never sounds awkward. Stephen Tucker has designed a brilliant, extremely compact set: the costumes and music are admirable. Babe has directed a Ghost Sonata that is a capable and striking rendition of Strindberg's fantasies and obsessions...