Word: discount
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Dates: during 1980-1989
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...fare war has erupted among several major carriers. Continental, Pan Am and TWA are offering fares that run as low as $89 between New York City and San Francisco and $39 between Denver and Salt Lake City. Those prices are reduced as much as 25% from existing discount fares...
DiChiaria describes what might be labelled as a cult-like following of the discount chain. "Some people follow our ads from year to year and call to find out if we plan to sell the same day as we did last year," she says. Other loyal followers, "the best bargain hunters in Boston," spend their lunch hours in the store every day of the work week, she adds...
...intercity bus service, badly hurt by competition from discount airfares, headed the way of the stagecoach? It did not look that way last week, as - ticket buyers by the thousands queued at bus terminals in Dallas, Atlanta and ten other Southern cities, forming ragged lines that stretched for blocks. For one hour only, the largest U.S. bus company, Greyhound Lines, offered 59 cents tickets to New York City, Los Angeles, and anywhere else its drivers go. The response to the promotional gimmick, which was designed to call attention to the company's new $59 fares on many routes, was overwhelming...
...Charles Schwab, it was like a long battle to regain custody of a child. For more than a year he has tried to buy back the highly profitable discount- brokerage firm that he founded in 1971 and sold to BankAmerica for $57 million in 1983. Since then he has continued to run the brokerage, but he has felt shackled by the federal restrictions that come with being part of a bank- holding company...
Last month's decision by West Germany's central bank to trim the discount rate that it charges to banks from 3.5% to 3% was hailed as a much needed step to take pressure off the mark and boost domestic German consumption. Some of TIME's economists, though, argued that a further relaxation of West German monetary policy is still needed. "The Bundesbank's action was too late and not sufficient," complained Mast...