Word: discount
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...farms and promotes the region's unique culinary taste. Now Dine Originals members are getting more creative with their marketing. Michael Klauber, owner of Michael's On East in Sarasota, Fla., and president of the largest Dine Originals chapter, struck a deal with local suppliers to get a small discount on purchases to be used for joint marketing. "I told them the more they help us fill seats, the more business they'll generate from us--and they got it immediately," says Klauber. He estimates that, thanks in part to the marketing push, his restaurant has increased sales about...
According to the Times, page 350 of Kinsella’s novel reads: “‘And we’ll tell everyone you got your Donna Karan coat from a discount warehouse shop.’ “Jemima gasps. ‘I didn’t!’ she says, color suffusing her cheeks. “‘You did! I saw the carrier bag,’ I chime in. ‘And we’ll make it public that your pearls are cultured, not real...
Officials in Florida and elsewhere are fed up with such farming faades, which exploit tax breaks that, ironically, were meant to combat sprawl. Idaho in March eliminated its "developer's discount," which benefited nonworking farms. But in South Carolina--where a $7 million, five-acre beachfront lot on upscale Kiawah Island is taxed just $9.60 as timberland--the agricultural commissioner has said "defining what a 'real farm' is can be very difficult...
...Harvard’s lack of attention to gender equality when it comes to child-bearing.STICKER PRICEWhile schools including Princeton and Yale subsidize half of the tuition costs for their faculty members’ children—at these schools or another undergraduate institution—Harvard offers no tuition discounts to professors’ progeny.According to Lisa Martin, chair of the Faculty of Arts and Sciences (FAS) Standing Committee on Women, Harvard’s “tuition assistance” consists of interest free loans to help with education at any institution.Princeton pays half tuition at any undergraduate...
...Hypnôse, in France last summer on bus-shelter signs, cell-phone users with Bluetooth could download coupons for a sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth, which could be spent at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want to do exciting, above-the-line promotions," says Rachel Harker, one of the company's co-founders. And in Britain...