Word: discounted
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Dates: during 1980-1989
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...force the companies to curtail flights of their less efficient planes, including DC-9s and Boeing 727s, and ultimately to accelerate the selling off of the aging planes, which has actually already been under way for months. With fewer planes in the air, more seats would be filled, and discount fares would diminish. Overall industry profits would wind up climbing rather than falling...
Burlington is one of those towns where almost every building is one-story and surrounded by parking lots. It's a drive-in town; what was once America's largest shopping mall, up the street a very busy McDonald's and Burger King, down the road those big discount houses with name-brand stereos, $179.99 for two weeks only. It's near Rte. 128, and the very smallest computer firms start out here, in the brick office parks put up in the 50s. When they leave, different businesses move in to the treeless complexes. One parking lot has a dance...
...Government, the surplus food becomes exceedingly difficult to get rid of. Social welfare programs such as subsidized school lunches and foreign aid absorb only a small fraction of what the U.S. buys each day. The U.S. could easily sell some of the rest abroad, but only at a discount. The 95? per lb. that the Government pays for dry milk, for example, is almost 70? higher than the price on world markets. Moreover, any markdown could anger consumers, since other nations would be getting U.S. dairy produce at a cheaper price than Americans...
...some circles coke is a barter item, readily accepted for dental work, as an accountant's fee or in exchange for a discount on a new car. "I have one friend who got stuck with staggering alimony payments," says Jim Groth, a Southern California newspaper editor. "He started dealing a little, and now he is paying off his wife in toot, and everybody is happy...
...best discount fares are likely to last long. Most are promotional schemes to draw attention to routes or put pressure on competitors. But one promotion follows another. Says Chief Economist Daniel Kaplan of the Civil Aeronautics Board: "If you see a market where you say, 'My God, that fare is awfully high,' you can be sure that someone else has noticed and is trying to figure out if he can undercut it." While it lasts, the airline price war should continue to give passengers a bargain a minute...