Word: discounted
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Dates: during 1990-1999
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...what Murphy claims is an effort to make students "view the Coop as a valuable institutions," the store is offering a 10 percent discount to students on textbook purchases for the Fall term. The store has offered similar discounts in recent years...
...Books are a specific type of good that is meaningful to students," Murphy said. "[The textbook discount] is a promotional point...
...what the store says is an attempt to compensate students for the rebate loss, the Coop is already offering a 10 percent discount on fall textbook purchases. The store has had similar discounts in recent years...
Some Coop members interviewed yesterday said that because of the textbook discount and the small recent rebates, they don't think the loss of rebate will hurt...
...textbook discount will not hurt the Coop's profits, Murphy said. The store will make up the lost revenue by eliminating other discounts and promotional events, he said...