Word: discounted
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...political candidates and social cause organizations can buy advertising space on Facebook. "In TV and on the radio, broadcasters are required by law to offer politicians ad space at a low cost," says Melanie Deitch, director of marketing for Facebook. "Because Facebook is online, it's not required to discount ad space. But we want to provide a level playing field for all candidates and causes to reach the 18-to- 24-year-old demographic...
...more for the hybrid. And so there's something that governments and environmentalists ought to agree on, right now: give consumers a motivation to go green. Currently, if I pay my utility bill through a direct debit to my checking account, I get a small but welcome discount. It should be the same if I switch to renewables: the utility should give me a saving, which the government can subsidize with a tax break (it can't be more expensive than building the nuclear stations that Prime Minister Tony Blair proposed in May). Similarly, Britain gives motorists breaks on efficient...
...ranks of medical tourists. As word has spread about the high-quality care and cut-rate surgery available in such countries as India, Thailand, Singapore and Malaysia, a growing stream of uninsured and underinsured Americans are boarding planes not for the typical face-lift or tummy tuck but for discount hip replacements and sophisticated heart surgeries. Bumrungrad alone, according to CEO Curtis Schroeder, saw its stream of American patients climb to 55,000 last year, a 30% rise. Three-quarters of them flew in from the U.S.; 83% came for noncosmetic treatments. Meanwhile, India's trade in international patients...
...healthcare "thought leader" at the consultancy Mercer Health & Benefits, to assess the best places to outsource elective surgeries. Procedures in Thailand and Malaysia, he found, cost only 20% to 25% as much as comparable ones in the U.S.; top-notch Indian hospitals sell such services at an even steeper discount...
...above all the country's other values. Maybe, as the reality-television craze suggests, most citizens don't cherish privacy as much as civil libertarians do. Or maybe Americans figure that if Verizon and Ma Bell can keep track of whom they call--and that, in exchange for a discount card, Safeway gets to compile a database of what they eat and Barnes & Noble of what they read--there's not much harm if the government knows as well...