Word: discounting
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...line of G-strings in the U.K. "It was a huge success," says Shaeren McKenzie, Gossard's London-based marketing director. "We reached our eight-month sales target in eight weeks." The Gossard campaign was based on a television commercial that urged viewers who wanted a ?1 discount on a G-string to send a text message to "G4me." The company received more than 26,000 messages, and the vouchers - redeemed via SMS - drove up sales significantly, with one online retailer - Figleaves.com - reporting €75,000 worth of Gossard G-string sales as a direct result of the campaign, McKenzie...
...such as being “clever,” “good at math and science” and “hardworking,” are just as insidious as the pigeonholing of other groups based on appearance or cultural heritage. Not only do these typecasts discount individual diversity, they often become twisted into negative traits such as “dishonesty,” “lack of leadership skills and creativity” and “passivity.” Such stereotypical caricatures of conniving ninjas, exotic geisha women, and hyper-intelligent anti...
...Mart has 1,300 Supercenters, many of them converted from standard discount stores, offering everything from hardware to groceries and drugs. In some areas, it is placing these 180,000-sq.-ft. monsters as close as 5 miles apart. And in the spaces between, it's tormenting local grocery and convenience stores with Neighborhood Markets (call 'em Small-Marts). Wal-Mart is building its first urban Supercenter, in downtown Dallas. And without fanfare it is testing used-car sales alongside one of its Houston stores. "It's surprising how much room we have for growth," says Robson Walton...
...Mart's Supercenters are able to underprice their supermarket competitors about 15%, according to analyst Kalish, in part because they are more efficient but also because the discount giant uses nonunion labor. Wal-Mart matches the union pay rate in union markets, but the average wage at Wal-Mart nationally is less than $10 an hour before bonuses...
...about $240 billion worldwide in the fiscal year that ends Jan. 31. No company on the planet is bigger. And Wal-Mart is mounting an audacious expansion that could double its sales within just five years. Wal-Mart has 1,300 Supercenters, many of them converted from standard discount stores, offering everything from hardware to groceries and drugs. In some areas, it is placing these 16,700-sq-m monsters as close as 8 km apart. And in the spaces between, it's tormenting local grocery and convenience stores with Neighborhood Markets (call 'em Small-Marts). "It's surprising...