Word: discounting
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...home, Pepsi's restructuring--and the cash thrown off by the IPO--allows it to take dead aim at Coke's near monopoly in fountain soda sales. It's a hugely important part of the business. Pepsi holds its own in grocery and discount stores, but the fountain business gushes profits for Coke. Now, free of the restaurant business ("Why buy from one of your competitors?" Coke sales reps used to be able to say to fast-food operators), Pepsi can become more effective. Even if the campaign doesn't win many big accounts--it did win Bojangles and Pizza...
...back offices of supermarkets and discount stores, Pepsi is waging another kind of war, pitching itself not just as a supplier but also as a partner in a highly competitive business. Combined, Pepsi, Frito-Lay and Tropicana account for $11 billion in retail sales at supermarkets--hefty numbers that Coke can't match. "We represent up to 13% of their profits," says PepsiCo's new senior vice president for sales and marketing, Al Carey. Last month Carey accompanied Enrico and the presidents of Pepsi, Frito and Tropicana on a historic first joint call on a major retailer to remind...
...Boston Classical Orchestra, Program V. A collection of "Classic Firsts" by Mozart, Prokofiev and Beethoven, the concert will be conducted by Harry Ellis Dickson. Call the Boston Classical Orchestra ticket box at 423-3883 for details. Tickets range from $18-$35, but take advantage of a $5 student discount...
...that Internet vendors are offering exact editions at discount prices, students seem to be paying attention...
WordsWorth's new policy of offering a 40 percent discount on new hardcover titles was a response to discounts offered by Amazon.com, Burkin says...