Word: discounting
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...what Murphy claims is an effort to make students "view the Coop as a valuable institutions," the store is offering a 10 percent discount to students on textbook purchases for the Fall term. The store has offered similar discounts in recent years...
...Books are a specific type of good that is meaningful to students," Murphy said. "[The textbook discount] is a promotional point...
Students shopping for textbooks at the Coop yesterday had mixed reactions about the loss of the rebate and the textbook discount...
Some Coop members interviewed yesterday said that because of the textbook discount and the small recent rebates, they don't think the loss of rebate will hurt...
...textbook discount will not hurt the Coop's profits, Murphy said. The store will make up the lost revenue by eliminating other discounts and promotional events, he said...