Word: discounts
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...alas, he speaks a truth that "cultured" society automatically tends to discount. From his relatively uncultured perspective, he's not afraid to critique the hypocrisy of the gay rights movement and the moralism of Jerry Falwell at the same time. He loves deflating the pretensions of the media elite...
...face, a pair of legends. Carlos Santana, guitar god, spiritual guy and Woodstock vet, whose once great career was sagging, and Arista Records whiz Clive Davis, who signed the 52-year-old axman just when it looked as if Santana's next starring gig might be at the discount racks. It was time to draw up a blueprint for a comeback album. "So," Davis asked, "what does Carlos Santana want to do?" It didn't take Santana long to answer. "Mr. Davis," he said, "I want to reconnect the molecules with the light...
...DISCOUNT SHEEPSKINS College costs this year increased at the lowest rate in 12 years, according to a report last week by the College Board. The average cost of a four-year public school went up only 3.4%, to $3,356 a year, while that of a private school rose 4.6%, to $15,380. But saving for college is getting easier, as more major brokerages offer tax-advantaged college savings plans...
...stuff that makes regular e-commerce so challenging." Yet it will be December before Merrill Lynch, the company that brought "Wall Street to Main Street," offers its first $29.95 online trade. That will be more than three years after both a tiny upstart called ETrade and the discount brokerage Charles Schwab began allowing investors to trade stock on the Net. "We weren't in any rush because our clients weren't clamoring for it," says Susan Thomson, a Merrill spokeswoman...
Executives at Charles Schwab faced a similar painful trade-off in 1997. In 1996 the discount brokerage developed a separate online unit called e.Schwab. "But customers were understandably confused," says Martha Deevy, senior vice president of Schwab's electronic brokerage business. "The online customers wanted to go into a branch office to talk to someone in person, and the branch customers wanted the convenience of trading online." So Schwab gave the customers what they wanted, uniting the businesses and dropping the cost of all trades to the online price--$29.95. Schwab took a hit in the short run, the price...