Word: discounts
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...world of luxury, which ranks alongside aerospace as France's primary % export industry, Hermes likes to call itself "a firm apart." It has resisted predatory takeover artists who have swallowed up such venerable family strongholds as Louis Vuitton and Lanvin. It has refused to license its name to sell discount luggage a la Pierre Cardin or mass-produced hosiery a la Christian Dior. But what really makes Hermes different is its stubborn adherence to century-old manufacturing techniques. "Hermes is an anachronism," says Gene Pressman, executive vice president of Barney's, the upscale clothing chain. "It's about quality that...
Suddenly, it is fashionable to pinch pennies. Washington socialites Frank and Jayne Ikard are not taking their annual grand tour of Italy this year. Instead they plan to drop in on friends in Montana. Beverly Hills matron Joan Gross last week was browsing at the Price Club, a discount warehouse in nearby Inglewood, alongside an Asian restaurateur shopping for kitchen supplies and a Hispanic family buying low-price food in bulk. Said Gross: "Conspicuous consumption...
...more than its sticker price. Posh shops on Rodeo Drive in Beverly Hills continue to be packed. But the days of wretched excess have passed for most consumers. Some of the same folks who dropped expensive brand names like credentials last year are impressing their friends by rattling off discount outlets and off-price brands...
...Renta and other top designers for 50% off. Well-heeled subscribers include Dr. Joyce Brothers, Regis Philbin and Sally Jessy Raphael. After Joan Lunden mentioned Lazar's new mail-order catalog on Good Morning America two months ago, 80,000 viewers wrote to request the guide to discount suppliers of everything from wallpaper and pet food to boating equipment and books. Bubbles the publisher: "There is a movement growing in the country, a mini-revolution. Consumers are putting their feet down and refusing to pay high prices...
...million worth of airtime to introduce its new Universal credit card. Since then, AT&T has mailed out 1.7 million cards, prompting predictions that the Universal will become the world's most popular credit plate. Besides having the benefits of a Visa or MasterCard, Universal holders get a 10% discount on AT&T phone calls charged on the card. And for all who apply for the Universal this year, AT&T is tossing in a lifetime waiver of annual fees. Ironically, the cost of introducing the new card has eaten into company profits. And card-issuing rivals...