Word: discreetâ
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Dates: during 1967-1967
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...general, though, Playboy ads are discreet???no stag movies, no sex manuals. "Playboy takes the reader into a kind of dream world," explains Advertising Director Howard Lederer. "We create a euphoria and we want nothing to spoil it. We don't want a reader to come suddenly on an ad that says he has bad breath. We don't want him to be reminded of the fact, though it may be true, that he is going bald...
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