Word: discreeter
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Dates: during 1960-1969
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...Pakistan, long one of the U.S.'s staunchest friends, threatening to turn to a policy of "positive independence," and sending Foreign Minister Mohammed Ali, an amiable old friend of the U.S.'s, off to Peking for conferences. Most important of all, here was the quarrel -no longer discreet or polite-between Moscow and Peking. This split, as it was at last being called, might still require the two great Communist powers to back each other's moves, but they no longer seemed to be coordinating them in advance (see THE WORLD...
SENIOR Editor William Forbis, who edited this week's cover story on the headmaster at Andover, was heard to remark recently that editors have little trouble warding off all kinds of discreet pressure from ''big business and big politics,'' but he found it harder to fend off people-including a number of his own colleagues-who, without the least subtlety, were eager to get their own prep school mentioned in the cover story. A good many of their schools turn up in the story, and would have anyway...
...competitors, Gribbin encourages his copywriters to exercise their individual style, on the theory that there are no hard-and-fast rules for producing effective advertising. Some of the results: those ads in which the Life Savers look good enough to nibble right off the page, and the discreet "Modess . . . because." Michigan-born and Stanford-educated ('29), Gribbin broke into advertising as a copywriter for Detroit's J. L. Hudson department store, worked his way eastward to Manhattan's Macy's before joining Y. & R. in 1935. A dry, reflective man who claims to play "the worst...
...Vision Ahead. The U.S. is backing Britain's initiative with unalloyed enthusiasm-and, at times, pushing it with so much vigor that the more discreet British are downright embarrassed. U.S. policymakers, like many in Europe, are still fearful that the Six, dominated by France and Germany, could become a "Little Europe" and then retire behind high tariff walls into a political third-force position...
...everywhere. One sign that puts him into a puritanical dither is a huge billboard featuring a slinkily gowned, reclining platinum blonde who holds a mammoth glass of milk in her hand and endorses the consumption of that beverage. "Take her down," says Dr. Antonio to snickering city officials and discreet church fathers. One night, as Dr. Antonio tramps obsessively around the sign, the poster girl (Anita Ekberg) comes down and offers to be his, all 50 ft. of her. Like a huge cat, she toys with her ankle-high mouse. She lifts him to the glacier-like promontories...