Word: discs
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Dates: during 1960-1969
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...Bruce Bradley, the unlikely disc jockey, the polished performer, is one side of WBZ, then Dick Summer is certainly the other. Bradley, for all his sensitivity about being a disc jockey, comes out sounding like the closest thing WBZ has to a big beat New York City deejay. Dick Summer, who loves rock 'n' roll unabashedly and for the same reasons his listeners do, is probably one of the most low-key people in the business. Summer looks the part more than Bradley does. He came into the studio after 10, dressed in a sweater and sport shirt, carrying...
...leadership side of a disc jockey's role, to be successful, requires intuition sharpened by practice. Bradley recalls with a slightly pained laugh that the music committee "threw 'She Loves You' in the waste basket" in June, 1963 -- missing the chance to get on the Beatles' bandwagon five months before they revolutionized rock 'n' roll in America. On the credit side, he remembers that the station kept playing "You've Lost that Loving Feeling" for over a month before it started to sell, an unprecedented show of confidence for a song in the Boston area, "one of the fastest paced...
Part of Summer's appeal -- he undoubtedly has more fans at Harvard than any other disc jockey -- is his unashamed emotionalism, which he saves from being corny by a witty intelligence (he graduated pre-law from Fordham but could not afford to go to Law School). People write him letters about all kinds of personal problems -- "the emotional range is fantastic" -- and he thinks of his audience "in terms of emotional response or thought patterns...
Summer doesn't object to the protest and Vietnam songs because they make people think, "A lot of people thinking shallowly beats a few people thinking deep thoughts." time it's a very subjective thing. I'm a very subjective disc jockey...
...other medium, an almost self-evident observation to anyone who has seriously compared, for example, WBZ and WMEX. "A station can't operate without objectives," Perry B. Bascom, WBZ's general manager, has said. Other rock 'n' roll stations have been known to choose a name for a disc jockey to keep the same name for years, no matter how many new disc jockeys occupy that time slot. Such a practice is unthinkable for WBZ--the idea of another disc jockey calling himself Dick Summer is appalling...