Word: dish
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Dates: during 1990-1999
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...need to remodulate the main deflector dish...
...serious challenge to cable may come from direct-broadcast satellites (DBS). A consortium of telecommunications companies that includes GM Hughes Electronics, RCA/Thomson and Hubbard Broadcasting has just completed a nationwide roll-out of its Digital Satellite System, which offers 150 channels to customers who buy and install a home dish only 18 in. in diameter. Though the hardware is still relatively expensive -- between $700 and $900, down from $2,000 to $3,000 for older big dishes -- the monthly cost of various channel packages is comparable to cable's. The chief competitor to DSS is Primestar, a four-year...
...most obvious market is the 10 million to 12 million homes, largely in rural areas, that are not reached by cable. (About 3.6 million of these currently have one of the older-generation big dishes.) But why would an urban cable customer be induced to switch to a dish? The home-satellite companies are trumpeting their higher-quality picture and CD-quality sound, as well as a larger array of channels. Primestar, for example, offers a package of 14 regional sports networks that provide college football games on Saturday, and DirecTV will soon offer pro fans a full complement...
Media analysts forecast that the industry will pick up 8 million to 10 million customers by the year 2000. Early sales reports from DSS's initial campaign have been encouraging: according to the backers, dishes have sold out in the 41 states where they have been marketed, and 28% of the early buyers are cable subscribers. (Only 12% retained their cable after getting a dish.) Still, many industry observers are cautious. Tom Wolzien, an analyst with Sanford C. Bernstein & Co., a New York City investment firm, predicts that dbs might steal away 1% of cable's growth over the next...
...past month, however, Arietta has plunged fast and deep into the multichannel universe. Primestar, a home-satellite company, picked Arietta as a demonstration site for its 77-channel DBS service. The company offered residents free installation of a 36-in. receiving dish and two months of free service. Ninety of the town's 133 families signed up, and in one weekend Arietta went from snowy images of Murder, She Wrote to a crystal-clear cornucopia of everything from cnn and the Cartoon Network to round-the-clock movies...