Word: dishonestly
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...Kintner, without warning, you have changed your rules," wrote Reeves. "In front-page news stories and in big, black, damaging headlines, your commission has accused a number of great American companies of deceptive and dishonest advertising. Stripped of legalistic verbiage, these crippling press indictments rest on flimsy ground indeed-mere subjective opinion that minor props and artifices have resulted in horrendous deceits. We used an artifice no more deceptive than the make-up you yourself, Mr. Kintner, will be asked to wear the next time you step before a TV lens...
...world and the companies involved reacted as if the FTC had attacked mother and apple pie. Fairfax Cone, who had a hand in creating the Pepsodent commercial and who sternly told admen three weeks ago to clean up "dishonest advertising," had a novel retort: "To me it wasn't wrong, and I think I have as high ideals as anybody around. I believe in the truth." Colgate-Palmolive announced that its shaving commercial was only "a technique used to overcome photographic difficulties," and that "sandpaper can be shaved." Standard declared that "the presence of the gems in Blue Bonnet...
...periodical room had a dishonest, semi-academic flavor for Lucius, and he always felt slightly irresponsible there. After a very brief visit, guilt crept over him, and he hurried back to the catalogues. Yet these weren't really satisfying either today, and after skimming through his favorite drawer, he decided that the time had come...
Threatening to outdo all the older forms of cheating-is the dishonest television commercial. Most admen are well aware of deceptions such...
...Dishonest advertising is here. It is real. And whatever the percentage, the amount is large and is not diminishing." So wrote Fairfax M. Cone, executive committee chairman of Foote, Cone & Belding, Inc., last week in a memo to his Chicago staff. Cone stiffly warned that "the problem is not going to be solved by gentle pressure from the side of the angels or by the slow processes of education. To try to ignore it as a small percentage of all advertising is to be insensitive to right and wrong. How can four different cigarettes all be lowest in nicotine, lowest...