Word: disks
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Dates: during 1950-1959
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Television's newest rage consists of a jukebox full of rock V roll records, a studio full of dancing teenagers, and Dick Clark, a suave young (28) disk jockey full of money. For his go-minute American Bandstand, which is carried by 90 ABC stations each weekday (3 p.m., E.S.T.), Clark draws one of the biggest audiences in daytime TV, some 8,000,000 (half of them adults), 20,000 to 45,000 fan letters a week, and an income approaching $500,000 a year. Admits Clark: "It's all a little frightening...
...Stirling Moss and the Aston-Martins. The big trick was to keep the Ferraris percolating. Last year the cars' drum brakes wore out early. Now they were back with the same type, and many an expert expected that they could not last as long as the quick-change disk brakes on the Aston-Martins and the Jags. Lead-footed Peter Collins usually figures to "go like hell and the car be damned," but this time he followed orders to be careful...
Lament. Amid some of their own praise for themselves ("A true disk jockey is a pretty humble man, even though it might not show through"), the spin-and-spielers set up a lament about such bosses as Host Storz, a onetime disk jockey whose four-station chain (Minneapolis-St. Paul, Kansas City, Mo., New Orleans, Miami) makes big profits out of relentless plugging of the "Top 40" pop tunes. They protested that this formula is turning the disk jockey into an automaton, stripping him of the "personality" that is his stock in trade...
...most jangling discord came from spade-bearded Mitch Miller, director of Columbia Records' popular division and sometime oboist, who usually seeks the disk jockeys' favor. Lectured Miller...
...election, will somebody please blow the whistle for the Honest Ballot Association?" Miller's prescription for foresighted station owners: "Guide sub-teen tastes so that youngsters will grow up with a station as its "permanent audience,' instead of outgrowing it altogether. As Miller finished his harangue the disk jockeys bounced up to give him the convention's only standing ovation