Word: disks
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...answers them, sets up philosophical straw men and knocks them down. He begins slowly and gains momentum; he races up the hill of one sentence and coasts down another. His timing is that of a stand-up comic. His voice can be as soothing as a late-night disk jockey's or as rumbling as an Old Testament prophet's. He can, on occasion, be shrill, edging toward the sanctimonious. But always one hears a man who is actually thinking while he speaks...
...real life, Shadoe Stevens is a dapper and thoughtful man who left a job as a disk jockey to go into the more lucrative field of advertising. But to millions of TV viewers in California, Texas and Arizona, he is Fred Rated, the wild-and-crazy huckster who has appeared in some 800 commercials for the Federated Group, a Los Angeles-based electronics chain. In Stevens' wacky TV career, he has impersonated The Honeymooners' Ralph Kramden and Miami Vice's Sonny Crockett, played a man who gets attacked by rabid frogs and even starred as a Santa Claus who turns...
Often the boss himself will grab the limelight and ham it up. Barry Ross, 43, owner of Houston's Superior Waterbeds, was watching a disk jockey tape a spot for his firm seven years ago when he got frustrated with the hireling's laid-back style. Recalls Ross: "I wanted an irritant to wake somebody up during the early morning." He grabbed the microphone and began wildly shouting out lines. "When the engineer played it back," Ross says, "it sounded so good that I told the deejay to go home." In one zany Fourth of July ad, Ross dressed like...
...resulting from the 1981 killings of two anti- Marcos trade-union dispatchers in Seattle. The former Philippine President also continues to be named in a host of lawsuits around the U.S. As lawyers for the deposed dictator fended off legal actions, citizens of Davenport, Iowa, responded enthusiastically to a disk jockey's appeal to ease the plight of the Marcoses--sending 1,500 pairs of used footwear, including bowling shoes and swim fins, to replace the collection former First Lady Imelda left behind at Malacanang Palace. One hundred pairs were sent to Mrs. Marcos, the rest to the local Salvation...
Thanks to the free-spending American consumer, the current economic expansion has survived to the relatively ripe old age of three years. Many households have spent all their income, and then some. Americans have confidently, even feverishly, borrowed money in record amounts to buy everything from compact disk players to country houses. The level of home mortgage debt has increased by 37% since December 1982, to $1.5 trillion. At the same time, the total of installment debt, which includes credit-card purchases, department-store credit and the like, has surged by 67%, to $548.7 billion...