Word: disks
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...Disk Jockeys' Lament...
...Payola, a way of winning the disk jockeys' favor. See SHOW BUSINESS...
...pampered jades of Asia had turned up in Miami Beach last week they might have melted with envy. One of the most pampered trades in the U.S.-the disk jockeys-had come to town 2,500 strong, and Big Daddy, in the shape of U.S. record companies, was there to take care of them. Officially, the jocks were attending the Second International Radio Programing Seminar and Pop Music Disk Jockey Convention. Actually, the convention was attending them...
Annual Dew. An RCA man estimated that his firm spends up to $300,000 a year on various methods of forming friendships with disk jockeys, gave an example of the effectiveness of such promotion: when a 19-year-old named Neil Sedaka cut The Diary, RCA spent $50,000 on "the full treatment," and four weeks later the D.J.s pushed the disk into...
...disk jockeys' convention was not all payola. The sponsoring (Omaha-based ) Storz radio chain had, after all, slipped the word "seminar" into the official title. The jocks heard lectures on such subjects as "News Should Be New," "Do We Live and Die By Ratings?" (answer: yes), "Are Live Radio Commercials Dead?" (no, they just sound that...