Word: disney
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Dates: during 1980-1989
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With a lavishness that the Sultan of Brunei might envy, Disney threw a premiere party last week in Orlando to introduce its lavish movie theme park. It was a way of telling Hollywood, "Hey, guys, the magic is back. And we brought it. To Florida." The new attraction at Disney World is the golden Mouseketeer cap on the head of Chairman Michael Eisner...
Answer: the Disney-MGM Studios Theme Park, a 135-acre spectacular in the 44- sq.-mi. Walt Disney World near Orlando. With a lavishness the Sultan of Brunei might envy, Disney threw itself a premiere party last weekend and invited a few friends: Audrey Hepburn, George Burns, Willie Nelson, Kevin Costner, the Pointer Sisters, "Buffalo" Bob Smith and 6,000 journalists. The do, trumpeted in by an NBC special, was Disney's way of telling Hollywood, "Hey, guys, the magic is back. And we brought it. To Florida...
...Disney-MGM is the costume jewel, the golden Mousketeer cap on the head of chairman Michael Eisner. Five years ago, Disney was an ailing movie midget coasting on revenue from its theme parks in Florida, Japan and Anaheim, Calif. Now it reigns as box-office champ. It also produces hit series like Golden Girls, boasts 9,000 rooms in its Florida hotels and plans to open Euro Disneyland outside Paris in 1992. And still Eisner eyes more robust expansion. Typhoon Lagoon, a 50-acre water theme park, premieres next month, followed shortly by a PG-rated night-life district called...
...Universal's Florida movieland is just a script. Disney's is a tangible fantasy -- real tinsel draped artfully over Hollywood's phony tinsel, an art industry glammed up as an elegant Deco dream. There is a sanitizing genius to the Disney parks, with their canny nostalgia for an America that may have existed only in the lace-valentine heart of a young Walt Disney. And the tactic works best when applying a cartoonist's paintbrush to a world that is fiction, on- and offscreen. Disney-MGM Studios marries movies to theme parks with the astuteness of Hollywood's hottest studio...
...fantasy begins as you enter the gate and step onto Hollywood Boulevard. No teen hookers or creepy vibes here. That's just reality. On Disney-MGM's main street, the billboard proclaims HOLLYWOODLAND, BEDROOM COMMUNITY OF THE INNOCENT PAST. The corner gas station dispenses "service with a smile," and Mickey's of Hollywood peddles nothing racier than T shirts with a mouse emblem. Even the local sanitation man (one of many character types crowding the street like Preston Sturges comedy characters) has refined tastes. "I collect only the garbage of the stars," he proclaims with delicious snoot. Hollywaste. Tinsel trash...