Word: disney
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Dates: during 1980-1989
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Playboy and Disney have fast-growing cable services in common...
That's it. It's the ears. They both have big ears. In the iconography of American entertainment, there are two symbols that instantly conjure up one-word responses: Playboy's stylized bunny connotes "sex" and Disney's geometric logo type mouse suggests "family." But the bunny and the mouse have more than just prominent ears in common. Playboy equals naughty adult fun; Disney, whole some kid fun. Disney and Playboy are both purveyors of fantasy: Playboy makes real women seem unreal; Disney makes unreal adventures seem real. The Playboy mansion is a sort of Disneyland...
...fastest-growing pay cable services, both of which are aggressively capitalizing on their noted (and notorious) images. Since its start in November, the Playboy Channel has been adding subscribers at an average rate of 25,000 a month, yielding a current total of more than half a million. The Disney Channel, whose launching last April was the most loudly trumpeted in cable history, now has nearly 350,000 subscribers, or 75,000 more than the company projected for this point...
...What Disney and Playboy offer, notes Paul Kagan, publisher of Pay TV New-letter and a respected analyst of the industry, is "a departure from the essentially movie based programming of HBO. Showtime, Cinemax and The Movie Channel. They are not trying to be all things to all people." As exponents of the technique of "narrowcasting" (aiming at a relatively small and well-defined audience), the two channels add what cable pros call "complementary tiers" to the mix of available programming...
Call them the boys of Indian summer. Roy Scheider, 47, and Robert Redford, 46, have both donned pinstripes and taken the field in two new movies about the All-American pastime. In Tiger Town, the first made-for-TV feature for the new Disney cable channel, Scheider plays Billy Young, a fading 39-year-old baseball legend who is spurred on to win a pennant by the faith of an eleven-year-old fan, played by Justin Henry, 12 (Kramer vs. Kramer). Scheider, who broke his nose during an early "career" as a boxer, says that he has always wanted...