Word: disney
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...Zeppelin show, isn't surprised by the O2's success: "It's a state of the art venue." That's not to say it can't accommodate nonmusical events. It's already hosted an NBA basketball exhibition game and the opening games to the NHL season, is currently featuring Disney on Ice, and will be used during the 2012 Olympic games for basketball and gymnastics...
This is shaping up to be an “Angels in the Outfield”-esque run, and just like in the old Disney film, the Rockies—without the help of Christopher Lloyd—are destined to finish out this historic...
...Disney has created its own hermetic media world, a mega-subculture led by the promotional power of TV. Disney Channel sound tracks, including Hannah, HSM and The Cheetah Girls 2, have sold nearly 20 million albums in 2006 and 2007, with very little Top 40 airplay. "In television we can add so much texture to the music star," says Gary Marsh, president of Entertainment for Disney Channel Worldwide. "[The fans] know her parents, her friends, what's in her locker, how her bedroom is decorated...
...they ever were. They're not, of course--or rather, they're the same but younger. Marketers have coined the concept KGOY, or "Kids get older younger": a 6-year-old follows pop sensations her mother might have at age 10 or 12, and kids differentiate by gender earlier. Disney, says Gary Stibel, president and CEO of the New England Consulting Group, has been "brilliant" in focusing on young girls. "Historically, the marketing rules have said that up until a certain age girls and boys are the same," Stibel says. "That was true 50 years...
...Disney has never cared about being edgy--popular, sure, but not hip. Hipness is about exclusion--who gets it, who doesn't--and there's more money for Disney in being a big, inclusive tent or, rather, a theme park. Unlike, say, Shrek, Hannah Montana has no fast-flying references and in-jokes for the grownups. "People talk about The Simpsons' playing at two levels," says Rich Ross, president of Disney Channel Worldwide. At Disney, he says, "there are no two levels. There's one level that appeals to both." Parents see a retro family sitcom like Full House...