Word: disneying
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...born with the doubly optimistic name Destiny Hope Cyrus. Her father, achy-breaky country singer Billy Ray Cyrus, nicknamed her "Smiley," which was quickly shortened to "Miley." On her Disney Channel sitcom, she plays Miley Stewart, an ordinary girl with a secret identity: pop-superstar Hannah Montana. On Oct. 18, Cyrus--who has sold millions of very real albums--begins a concert tour, performing as Montana and as ... Miley Cyrus...
...Live, the tour's promoter: "I've had e-mails from people saying, 'Should I not pay my mortgage this month and go to Hannah Montana?'" With the popularity of Hannah (and franchises including High School Musical, The Suite Life of Zack and Cody and Cheetah Girls), Disney overtook rival Nickelodeon to become the most-watched cable channel in prime time. You can't even escape Hannah on a dark street; according to CostumZee.com she's the most popular costume this Halloween...
...success of Hannah Montana--the show, the character, the brand--is a marriage of two entertainment families: the Cyruses and Disney. Cyrus was cast after a long search for a show about a meek girl with a secret pop-star life, but, say executive producers Steven Peterman and Michael Poryes, she quickly made the role her own. "Miley is such a pistol, that playing the cautious, introverted girl was not a part of who she was," says Poryes. Her father signed on as her TV dad. "It's art imitating life imitating art," he says. "Miley cut her teeth...
There are lots of TV stars. What made Hannah/Miley a phenom was Disney's learning to use its vast, multimedia holdings. Its stars--young, eager and grateful for the exposure--debut on the Disney Channel. They record CDs for Disney Music. Their music is played on Radio Disney network. They make movies for Disney (a Hannah Montana flick is in the works). They appear on shows like Disney-owned abc's Dancing with the Stars. Cyrus is "really talented," says tween guru and S-Curve Records CEO Steve Greenberg, but also "she really has every arm of a gigantic corporation...
...After Disney, came more than 200 rent-paying episodes of TV--roles as the bully or the friend in kid shows and teen soaps--and a small part in his first film, Remember the Titans, in 2000. But it wasn't until later that year, on the set of The Believer, Gosling says, that "I realized I would act for free." Since then, by Hollywood standards, he virtually has, opting mostly for low-budget indies over the kind of effects spectaculars that buy a guy his first yacht. "Everyone's like 'Wow, you really slummed it on Half Nelson...