Word: disneyism
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Dates: during 1960-1969
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...gives much of the credit to saturation selling on TV. In 1955, Mattel, still a fledgling firm with annual sales of only $6,000,000, decided to move into toy burp guns. Anxious to give the new product a big advertising sendoff, the Handlers nervously agreed to sponsor Walt Disney's Mickey Mouse Club show for a year, at a cost of $500,000. Recalls Ralph Carson of Los Angeles' Carson-Roberts ad agency, which handles the Mattel account: "We were on the air six times and nothing happened. Then the Mattel people came back from a long...
...Walt Disney's Wonderful World of Color (NBC, 7:30-8:30 p.m.). The growth of American highways from Indian trails to twelve-lane zoomways of the future. Color...
...with the job by imitating the medieval builders and carving some unconventional gargoyles? Great idea, replied Verlaan. He suggested something "eternal"-comic strip characters, perhaps. The delighted sculptor went off to work, within three months hacked out 23 stone figures copied from the cartoons of Hollywood's Walt Disney and from a popular Dutch cartoonist named Maarten Toonder. Among his figures were Donald Duck, Mickey Mouse, the wisest of the Three Little Pigs, and a Big (six feet tall) Bad Wolf...
Soon all of Arnhem, and half of Holland, was talking about the gargoyles. Cartoonist Toonder wrote in to suggest that his copyright was being infringed. At last report, no protest had arrived from Disney, and Arnhem's burgomaster thought the affair more funny than vulgar. go right ahead, he told Verlaan after trudging topside for a look. That was just enough to spur Sculptor Vreeling on to greater artistic heights. Not far from Mickey Mouse and Donald Duck, Vreeling is happily at work carving another stone figure: a dragon peeping out from a mushroom-shaped cloud. The dragon...
Moon Pilot. A skillful Walt Disney comedy about nervous astronauts and slow-thinking...