Word: disneyism
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Dates: during 1960-1969
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...society of Americans that has watched hour-long Walt Disney TV programs about how he puts together the plastic rhinos in the jungle waters of Disneyland, a society that rips through the latest issues of Playboy and Esquire to read about the technical aparatus behind the gimmicks in the James Bond movies, a society that fills its newsstands with dozens of pulp magazines about the off-screen identities of its on-screen stars--these are pretty sophisticated movie-watchers...
Runaway Train. What Hofheinz, Disney and other big developers are cashing in on is a remarkable phenomenon best described as the "Disneyland Effect." Stated simply, the thesis is that what's missing in urban life is a sense of fun, and that once a fun area is built, it proves to be a powerful, regenerative force that brings prosperity to the whole surrounding area...
...tourist attraction: 7,900,000 visitors came last year. The constant influx has helped transform Anaheim from a small, dusty town set amid orange groves into a pleasant and bustling city. To cope with the tourists, 3,500 motel and hotel rooms have been built (Disney's own hotel has grown from 150 to 616 rooms) and restaurants have sprouted thick as asparagus outside the superpark's gates...
...Disneyland were put to their first serious test in 1961, when a barren stretch of land midway between Dallas and Fort Worth was taken over by the Great Southwest Corp. and built into the site of Six Flags over Texas, an $18 million, 40-acre imitation Disneyland that even Disney employees concede is a "pretty good job." Following Disney's rules, it has thematic sections (one for each flag) and such thrilling rides as the Runaway Train trip through a series of mock 1890s-style hazards. To date, some 11 million paying visitors have loved the park...
...ultimate test of the thesis will be the brand-new Walt Disney city in central Florida now being built from scratch on 43 square miles of swampy flatlands. The first nucleus, programmed to open in 1970, will in effect be a Disneyland East, and already 400 acres have been cleared and a system of dams, lakes and canals is being constructed. Linked to the fun city by monorail there will eventually be an experimental, radially designed city and a 1,000-acre industrial park. But the locomotive pulling them all will be Disney's Amusement Theme Park, a mecca...