Word: disneyism
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Dates: during 1990-1999
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When the Olympic torch was lit earlier this month, Hollywood watched its box office go up in flames. Moviegoing dropped more than 20% as four new films--Disney's Kazaam, MGM's Fled, Universal's The Frighteners and Columbia's Multiplicity--withered in a dreadful midsummer conflagration...
Trimming the number of films is simpler than cutting production and advertising budgets. Ironically the most aggressive trimmer has been Disney, the same company that started the more-is-better strategy a few years ago. Studio chairman Joe Roth says the company will cut its output from 35 movies a year to 18; creative types are already bracing for a Disney downsizing...
Others are following the same script. DreamWorks--the fledgling entertainment company founded by Steven Spielberg, music mogul David Geffen and former Disney studios chairman Jeffrey Katzenberg--originally planned to release three films in 1996 and five in 1997. But don't go running to the multiplex: DreamWorks has put only one film in production. "It's a very, very crowded marketplace, where films are going to be pushed out of theaters," Geffen says. "It's sane to make fewer films...
Katzenberg was part of Team Disney when the studio began to ratchet up. At the time Disney did not own a network or any other pipeline into viewers' living rooms. The company calculated that it needed to become a dominant supplier of programming so that it wouldn't be squeezed out by rivals like Fox and Time Warner, which owned cable systems or other outlets for their own movies. Once Disney stepped on the gas, some of its rivals followed suit. Soon a glut of pictures was fighting for screen space. The result: opening-weekend carnage...
Paramount boss Jon Dolgen says studios will make more films together to share costs and spread risks. TriStar is teaming with Disney, for example, on Starship Troopers, an expensive sci-fi epic directed by Robocop's Paul Verhoeven that is taking the same July 4 slot occupied so successfully this year by Independence...