Word: disneyism
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Dates: during 1990-1999
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...Motor Co. was foundering when Henry Ford died, and it was left to his grandson Henry Ford II to revive the company after World War II with the help of a group of button-down managers, the "Whiz Kids," including Robert McNamara, Arjay Miller and Charles Thornton. Similarly, Walt Disney wouldn't be so well thought of today had Michael Eisner not saved the company and its founder's name in the 14 years that he has run the company...
...favor industries. He helped the California wine industry get started, then bankrolled Hollywood at a time when the movie industry was anything but proven. In 1923 he created a motion-picture loan division and helped Mary Pickford, Charlie Chaplin, Douglas Fairbanks and D.W. Griffith start United Artists. When Walt Disney ran $2 million over budget on Snow White, Giannini stepped in with a loan...
...created Mickey Mouse and produced the first full-length animated movie. He invented the theme park and originated the modern multimedia corporation. For better or worse, his innovations have shaped our world and the way we experience it. But the most significant thing Walt Disney made was a good name for himself...
...course, long ago converted into a brand name, constantly fussed over, ferociously defended, first by Disney, latterly by his corporate heirs and assigns. Serving as a beacon for parents seeking clean, decent entertainment for their children, the Disney logo--a stylized version of the founder's signature--more generally promises us that anything appearing beneath it will not veer too far from the safe, sound and above all cheerful American mainstream, which it defines as much as serves...
...notion of Walt Disney as a less than cheerful soul will ring disturbingly in the minds of older Americans taught by years of relentless publicity to think of Disney as "a quiet, pleasant man you might not look twice at on the street," to quote an old corporate promotional piece--a man whose modest mission was simply "to bring happiness to the millions." Going along with the gag, he implied that the task was easy for him because he always whistled while he worked: "I don't have depressed moods. I'm happy, just very, very happy...