Word: disneyism
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Dates: during 1990-1999
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...Twentieth Century Fox was on the verge of staging one of the greatest coups in entertainment history. With the premiere of the full-length Anastasia, Fox hoped to do what no company has done over the past 60 years: crack the monopoly of the animated market held by Disney. With nearly $100 million put into production and marketing, Fox even scared the Magic Mouse--Disney quickly re-released The Little Mermaid in a feeble attempt to block Anastasia's success...
...spent the afternoon wandering around with my OCS plastic bag--picking up all the pens, coffee cups, mugs, slinkies, highlighters, squishie balls and other fun things the companies were passing out. Disney's Mickey Mouse pencils definitely ranked in the top five free recruiting gifts, but the prize went to CapitalOne, some sort of financial outfit. Their recruiters baked homemade chocolate chip cookies. In a world of blue pinstripe, that's originality...
...animation a market that will always expand? Or was the Simba spectacular the apogee of a trend? Or a glorious fluke? Disney's last three fully animated films to hit theaters--Pocahontas, The Hunchback of Notre Dame and Hercules, all released after Katzenberg's rancorous departure from Disney and his start-up of DreamWorks--have earned together just a bit more than The Lion King...
...needn't cry for Eisner. Hunchback, his personal favorite as a passionate work of cartoon artistry, added $500 million more to Disney's bottom line. But you are free to wonder whether studios without the mouse-ears logo can count on customers that even Disney is losing...
...time of the niche market, it's both presumptuous and enthralling for animators to try making a movie that touches everyone. That is the glory and the limitation of the Disney-style cartoon. "I'd like animated features to venture into adult territory," says John Canemaker, a leading historian of the form. "Why not do an animated Sweeney Todd? Or head in a totally different direction? Very few animated features have tried something original and unique, often with mixed results: the 1954 version of Animal Farm, the Beatles' Yellow Submarine, the X-rated Fritz the Cat. But most studios will...