Word: disneyism
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...Walt Disney knew this, and built his empire on it. His early, primal animated features mined infant emotions of fear, loss and reconciliation, and branded the Disney name on their receptive brains. On '50s TV, The Mickey Mouse Club and Disneyland sold young viewers not just a theme park but a sanitized ideal of childhood. Walt also sold them friends: cartoon characters you could pack your school lunch in, fall asleep with or wear on your wrist. (The marketing genius of the Mickey Mouse watch cannot be overstated...
...More than 40 years after Walt's death, his successors at the Disney Channel haven't forgotten how to fashion/manipulate/stoke/corrupt/enhance the young imagination. They've made culture-spanning franchises of High School Musical, Hannah Montana and the Jonases: on TV and CDs, in concert and on the movie screen. Early box office returns for the Jonas boys' movie indicate they're not yet in the Miley Cyrus empyrean. JB 3D, which analysts had said would gross $30-40 million, took in just $4.8 million on Friday, for a projected $15-18 million weekend total. Compare that with the Hannah Montana/Miley...
...anything young; and the Beatles were both. (George Harrison, when he and his mates made their Sullivan debut, was younger than Kevin Jonas is now.) In the intervening decades, the mainstream has learned its lesson: not to deride what kids love but to embrace and exploit it. Just like Disney...
...movie debut of its first boy-band sensation, Disney has followed the Beatles template. JB 3D is basically A Hard Day's Night, but with the proportion of onstage to backstage material reversed: more of the former, less of the latter. It's constructed as a day in the life, following the lads from early morning through some guest appearances, an interlude in a park and then the big show. Like the Beatles movie, this one has the motifs of captive celebrity - the brothers lithely escape from fans chasing them down city streets - and of the stars taking their fame...
...packed audience took a critical look at Disney films last night in Boylston Hall, examining the popular childhood movies and their portrayals of race, gender, and class. The event, “Mickey Mouse Monopoly: Disney, Childhood and Corporate Power,” involved a screening of the documentary of that same name followed by a discussion led by Michael Baran, who teaches Expos 20: “Race in the Americas.” The event was the brainchild of Jessica M. Ch’ng ’12, who saw the documentary in Baran?...