Word: disneyism
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...officially took over in October of that year, he and Jobs had mopped up the bad blood and discussed ways of adopting the iTunes model for selling video. They shook hands two weeks later on a pioneering deal to sell ABC programs on the video iPod. In January 2006, Disney purchased Pixar for $7.4 billion, and Jobs joined the company's board. "On paper, [Iger's] strategy is just as good as any of his competitors'," says Miller, "but Bob has been more proactive, especially in getting those agreements with Apple and Pixar...
...Apple partnership gives Disney an elegant solution to a dilemma facing every entertainment company in the digital age: Will the content companies (movie studios and TV producers) rule the day, or will the distribution channels (cable companies and devicemakers) prove more powerful? The deal with Apple gives Disney a strong presence on both sides. But Iger hopes to go much further--he wants Disney and Pixar characters and programs on the screens of every type of electronic gadget imaginable. "More and more people are using this technology to do all sorts of things," he says. "We need...
...makeover of Disney.com unveiled in February, reflects that mind-set. The content of the site used to be heavy on information and light on entertainment. Now the portal is billed as a one-stop shop for all things Disney, from fan chat rooms to interactive games to video of movies both vintage and new and do-it-yourself vacation planning to Disney destinations. To capitalize on the mania surrounding the release of Pirates of the Caribbean: At World's End, the elaborate DisneyPirates.com site plunges visitors deep into the virtual world of Captain Jack Sparrow, beyond the usual trailers, screensavers...
Producers at the ABC, ESPN and Disney Channel sites also dreamed up derivative content based on the TV networks' programming, including live webcasts of stage concerts by the cast of High School Musical and interactive podcasts for devotees of Lost. "The Internet is not just an information, communication and commercial medium anymore," Iger says. "It's now an entertainment medium, and so it's essential for us to find ways to use it to deliver our branded products and programs...
...strategic goals are revamping Disney's business, Iger's loose-reins management style is breathing some air into the corporate culture. He abolished the Politburo-like strategic-planning unit that was created and run by Eisner, and encourages senior executives to be more entrepreneurial. Iger tapped Anne Sweeney, who runs Disney's television group, to negotiate the iPod deal with Apple and gave her the autonomy to close it in three days. While the Internet group rebuilt the Disney website, Iger made himself available as a sounding board but left them alone--until the one night when he personally delivered...